Hickory Chair's ads are impeccable.
When I worked for Mary Evelyn I helped her open up a showroom that carries a lot of Hickory Chair products. Ron Fiore, creative director for HC, came down to help stage the new showroom. Not only was he hilarious but the guy is a creative genius! He would get bolts of old fabric from the closet and throw it across a bed or get a stack of books and put it on a dining chair. It was always things that had you thinking "Really???" and then "Oh yes. Perfect." I finally came to the conclusion that this man has truly mastered the art of arranging.
The pictures in their catalog are no different. Not only is the furniture exquisite and timeless but the way in which they arrange it is perfect. They make the rooms look so realistic that sometimes I feel like a woman is going to walk across the page and set a cup of water on the table.
Whenever I'm in the mood to rearrange things in my home I always go to the Hickory Chair website, look at the pictures and think "What would Ron do?" (WWRD?)
I call it the Hickory Chair Fluff.... (only to myself)
The key is making the room look beautiful and refined while at the same time liveable and relaxed. Because, let's be honest, that's how we exist anyway. Here are some details I notice and try my best to emulate: